DiVentures Scuba and Swim Centers is growing again with the addition of two locations in the Madison, Wisconsin area. On August 9, 2017, DiVentures acquired Madison Swim Academy (MSA) with locations in Fitchburg and Sun Prairie in a transaction arranged by Sports Club Advisors. These are the fifth and sixth DiVentures locations across four states.
DiVentures plans to enhance both properties’ facilities–including adding a state of the art dive pool for onsite scuba training at the Fitchburg location. By building upon an already solid swim program, these expansions will make the location a go-to for all aquatics enthusiasts.
DiVentures founder Dean Hollis saw the philosophy between the two companies aligned, and is eager to enhance the two MSA properties:
“We’re excited to be growing with such a great group and are proud to carry on our shared dedication to learning, safety and fun in the water. The future holds great things for our newest team members and customers, including building improvements, a dive pool for scuba training and much more. We look forward to being a part of the Madison community.”
Kim Rufenacht, MSA former co-owner will stay involved through at least November, to ensure a smooth transition and to provide coverage while Emily Lindow, Director, is on maternity leave.
“The decision to dedicate more time to family and step back from ownership at MSA was one that I thought about for a while, but it’s the right one. With DiVentures stepping in, I have full confidence MSA’s two locations are on their way up. This is a great thing for swimmers and divers in our community.”
Rich Jackim, managing partner of Sports Club Advisors, represented Madison Swim Academy and arranged the transaction. Sports Club Advisors is a boutique mergers and acquisitions firm that represents buyers and sellers of sports, fitness and leisure related businesses. Sports Club Advisors is an affiliate of Jackim Woods & Co., a middle market investment banking firm.
DiVentures provides full-service swim and scuba experiences, focusing on safety and fun in the water. Our passion for aquatics is reflected in everything we do and our team is committed to enhancing your experience on land and in the water. We are dedicated to unparalleled customer satisfaction and community involvement. Please visit www.diventures.com for more informationRead More
This is your chance to own a mid-sized, adult social sports league in one of the top ten metropolitan markets in the U.S. The Company provides athletic, social and community driven experiences to more than 5,500 young professionals each year.
Over the last seven years, this sports & social league has developed a unique business model that differentiates them from its competitors and capture the number three spot in its market. Since 2010, more than 13,000 unique players have joined to play sports with friends and coworkers, stay active and support local charities. In the process, the Company has built a devoted community of players by providing a high quality, customer-focused experience.
Revenues come from a combination of league registration fees and corporate sponsorship. The Company operates a lean, virtual business model with only two full-time employees. The league does not maintain traditional office space and hosts league games, tournaments and events on fields and at facilities leased from the city park district, local schools and private organizations. Day-to-day operations are handled on the owners’ laptops and cell phones, making this a great home based business or perfect for a shared office space environment.
While the business has grown strongly in the last few years, significant growth opportunities still remain, including but not limited to, adding additional sports, adding new locations, hosting special events, running summer youth camps, providing additional services to players, and developing additional corporate sponsors. The possibilities are truly endless given the size and demographics of the league’s market.
Reason for sale: The current owners are interested in moving out of state to be closer to family and to pursue different career paths. They are available to assist for a reasonable transition period.
Employees: 2 FT, 25 PT
Players Annual: 5,500+
Players since 2010: 13,000+
Leagues: 70+ Annual
Median age: 32
Avg. Household Income: $95,000
Adj. EBITDA: $99,000
Seller’s Discretionary Earnings: $164,000
Asking Price: $290,000
2.9X Adj. EBITDA